Creating products, and experiences they love, with people who love to create them
Helping customers, patients and learners form positive habits is the core of what we do. We are a collective of data scientists, technologists, psychologists, researchers, designers, strategists, healthcare clinicians and content experts.
We accelerate change. We deliver behavioural (habit-forming) strategy and technology solutions through our consulting services and SaaS behavioural platform: Nudg.
Habits for health: Our structure and generated profit allow us to deliver our 2026 Vision and complete our mission to improve the health and wellbeing of our Gen Z community, particularly adolescents.
Nudg is our behaviour change platform, originally built for a very challenging audience: adolescents managing chronic conditions. Over the last two years we have refined the platform so it can be easily configured for a number of use cases, including optimised education, workplace health and safety, workforce wellbeing, lifestyle improvements, and many others.
As a collective we understand design, behaviour, business and technology. We work with amazing clients across industries who all share a common mission: To design products and services that improve the health, happiness and wellbeing of their customers.
We founded LovedBy in 2018 with a very clear mission: ‘to be loved by families around the world managing a chronic condition’. Delivering on this unwavering purpose required building a business model to support it. A crazy journey of exploration, prototyping, team building and several investment rounds has transported us to this point.
We focus on two key sectors – healthcare and education – and believe there will be a convergence of the two over the next decade, as education becomes more personalised, and healthcare (particularly behaviour change) becomes supported by AI with contextual, relevant content.
Beyond these sectors, we recognise financial stability, affordability, accessibility and inclusivity influence many behaviours. We work with some of the world’s largest financial institutions to tear down barriers to behaviour change by tackling poverty, anxiety and depression.
In 2020 the entire population of planet earth has been exposed to the power and effectiveness of mass community behavioural change. Lockdown, social distancing and wearing a face mask are behaviours which we have embraced on a global scale. Human behaviour stands between successful healthcare strategy and failure. The most effective vaccines will only impact on Covid if billions of people are prepared to adhere. We work closely with pharma, private medical and public healthcare, combining our behaviour models, digital therapeutics, and care delivery solutions to improve health, and well-being.
Twelve months ago, the thought of learning from home, and digitised learning were two difficult concepts for large, well established educational institutions to adopt. The acceleration through 2020 has provided an unprecedented use case for change in this sector. We work with some of the world’s most progressive education providers in the western world. Delivering a strategic narrative, but also supporting the organisational change needed to meet the demands of our new paradigm. Data now drives context, and for the first time we are seeing significant advances in optimised learning experiences, underpinned by new behavioural models, technology, design, and machine learning.
Money; and in particular how much you have, and how you manage it, has sadly become a central component of behavioural change strategy. Our exploration into the impact money has on behaviour has become a core part of our capability and model. If we are to succeed on our mission, to improve the health and wellbeing of our Gen Z community, and in particular adolescents, then we must ensure that our strategy considers all socioeconomic factors and challenges. We work with some of the world’s most respected financial institutions to ensure inclusivity and sensitivity are central to our mission.
By 2026 we will be recognised as one of the world’s leading human behaviour and data-led product and service organisations for delivering measurable transition.
We provide human-centred business, data and technology consultancy and software for healthcare, education and financial services. From proposition development and behavioural frameworks, to platform integration and delivery, we leverage agile methodologies, proven client collaboration, behavioural psychology, software engineering and data science to foster meaningful impact and transition.
Our partners and brands working with the LovedBy Group.
“LovedBy took us on an intensive journey of understanding and discovery. They brought us with them through a process of agile working and design. This unearthed invaluable insights which challenged our assumptions and left us with a very clear view of the best propositions to move forward for build. I know I speak for all of the AXA team when I say this process was one of the most enlightening any of us had ever experienced, well managed and led by some very talented people.”
“Having worked with you across a number of large projects, it’s fair to say you bring a huge amount of knowledge and expertise to the table, married with the perfect amount of creative flair and innovative problem solving. You’re not afraid to try new agile ways of working and to push the boundaries of creative thinking. You’re superb at taking us on every step of the journey and excel at stakeholder engagement across every level of the business.”