In 2020 the entire population of planet earth has been exposed to the power and effectiveness of mass community behavioural change.  Lockdown, social distancing and wearing a face mask are behaviours which we have embraced on a global scale.  Human behaviour stands between successful healthcare strategy and failure.  The most effective vaccines will only impact on Covid if billions of people are prepared to adhere.  We work closely with pharma, private medical and public healthcare, combining our behaviour models, digital therapeutics, and care delivery solutions to improve health, and well-being.

Twelve months ago, the thought of learning from home, and digitised learning were two difficult concepts for large, well established educational institutions to adopt.  The acceleration through 2020 has provided an unprecedented use case for change in this sector.  We work with some of the world’s most progressive education providers in the western world. Delivering a strategic narrative, but also supporting the organisational change needed to meet the demands of our new paradigm.  Data now drives context, and for the first time we are seeing significant advances in optimised learning experiences, underpinned by new behavioural models, technology, design, and machine learning. 

Money; and in particular how much you have, and how you manage it, has sadly become a central component of behavioural change strategy. Our exploration into the impact money has on behaviour has become a core part of our capability and model. If we are to succeed on our mission, to improve the health and wellbeing of our Gen Z community, and in particular adolescents, then we must ensure that our strategy considers all socioeconomic factors and challenges. We work with some of the world’s most respected financial institutions to ensure inclusivity and sensitivity are central to our mission.