Products and services. Designed in collaboration. Loved by people.
We help organisations and teams grow by using behavioural science to better learn about your audience, co-create products and services people love, and sustain new ways of working that work for your business.
You need to solve the challenges you face today while building capability that prepares you for tomorrow. This is not about transformation. This is about nurturing ideas with potential.
You need services with impact; product-centric teams who dare to adapt and respond. This can be hard. We help you all the way.
What we do
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We help you identify opportunities and get closer to your customer
We work with you to unlock the value of unseen customer behaviour and unmet human needs by translating abstract research into actionable insights.
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We help you grow by rapidly developing new products and services
We apply behavioural science and design to rapidly create habit-forming products and services that drive growth and deliver positive, measurable impact.
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We help you transition your organisation to a new way of working
Together we develop your people, teams, infrastructure and processes. We focus on what your business needs to build product-centric teams and mindsets.
How we work
We are all designers at heart. But each of us bring a different dimension to our work as well as vast experience in delivering large and complex projects. To do this, we blend the disciplines of design, data, technology and behavioural science.
We’re grounded in methodology but flexible in how we make it real. A short project to get going or validate a hypothesis? Or a larger ambition that takes time and delivery at scale? We’re experienced in both and will adapt to suit your specific needs.
What we deliver
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Consulting-only engagement
We can work as an independent consultant, delivering strategy and early prototypes to test this approach. Typical projects can last from eight weeks for one-off engagements, to two years for longer, multiple product and service transition. Typically our clients will already have a mature internal technical team, or will have a familiar technical partner.
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Consulting and technical delivery
In addition to the consulting approach, we are also asked to deliver the client technology over a period of time. We have several clients where we are contracted for both consulting and technology delivery.
Our work
We work with passionate brands on ambitious projects. Here’s what they look like. Love what you see? Get in touch to find out more.
Who we are
Matt Farrar
Founder/CEO
Our founder and CEO Matt Farrar is a veteran of digital transition, product and service innovation, and consumer proposition strategy. He began his entrepreneurial career in 1995 launching his early digital software business LiveInfo, and has subsequently built four other businesses over the last 26 years. He has an ability to build award winning global teams in London, New York, Silicon Valley, the Middle East, and Europe.
Matt recognised the opportunity to converge Education and Healthcare in 2018 when he founded the LovedBy Group. His deep accumulated insight comes from years working on product innovations for MasterCard, Pearson, and Cambridge Assessment, as well as Astra Zeneca, Janssen Cilag, Patients Know Best, and more recently AXA Health.
Matt’s purpose, mission, and vision is centred around the development of new health focused products and services for Gen Z, as they transition from children to young adults.
Savvas Zarifis
Head of Software Engineering
Savvas has 25 years of experience in the strategic consulting, management, development and integration of large technology projects across Europe servicing clients ranging from start-ups to large well-known multinational companies and governments. Over this time, he has acquired a varied deep knowledge of technologies, software development languages and more recently IoT and IoE.
In his current role he is responsible for the cloud infrastructure and codebase of the microservices, as well as the mobile, wearable and web front ends.
His passions are getting his hands on the very latest technologies and spending time with his young family.
Dr Sam Ansari
Chief Data Officer
Sam is a Theoretical Chemist and Biostatistician who is passionate about improving the quality of life using technology. Having led a number of world-leading projects in the fields of agriculture, disease, drug design and the prevention of financial crime, he has worked towards this goal throughout his career.
In his current role as the CDO, he is focused on providing effective AI through our technology, enabling our audience to better manage their health. Some highlights of his career include having: developed a new predictive protocol to aid drug development, formulated a new methodology to predict solvent distributions, design of novel activity specific enzymes, and created class-leading machine learning models within the health, e-commerce and fraud prevention spaces.
Christel Wolthoorn
Chief Strategy Officer
Originally from Denmark, her (nearly) two decades in the UK has afforded amazing opportunities working with clients across industries and in roles. Prior to joining LovedBy in 2019 she headed up internal communication at Deloitte and was part of the leadership team tasked with establishing Digital at KPMG. As a Business Design Director at Epam Systems, she deployed her design expertise and experienced first had the workings of agile and software development – and critically, the importance of business, design and technology integration.
Christel is an experienced facilitator, having facilitated strategy and proposition sessions for the likes of Sky, Bayer Pharma, Schroders, Burberry, Axa, Cambridge Assessment. She co-designed and facilitated the first Shape Conference on the future of Education (https://shape-education.org).
Throughout her career she has invested in strengthening women’s position in the workplace; as a mentor for girls with Apps for Good and through the design of https://connectonboard.uk.kpmg.com, encouraging women to take up a NED position.
Matt Farrar
Founder/CEO
Our founder and CEO Matt Farrar is a veteran of digital transition, product and service innovation, and consumer proposition strategy. He began his entrepreneurial career in 1995 launching his early digital software business LiveInfo, and has subsequently built four other businesses over the last 26 years. He has an ability to build award winning global teams in London, New York, Silicon Valley, the Middle East, and Europe.
Matt recognised the opportunity to converge Education and Healthcare in 2018 when he founded the LovedBy Group. His deep accumulated insight comes from years working on product innovations for MasterCard, Pearson, and Cambridge Assessment, as well as Astra Zeneca, Janssen Cilag, Patients Know Best, and more recently AXA Health.
Matt’s purpose, mission, and vision is centred around the development of new health focused products and services for Gen Z, as they transition from children to young adults.
Dr Chris Loxley
Head of Behavioural Insight
Chris has a PhD in cognitive psychology and twenty years experience of working on behavioural change challenges with clients from FTSE 100 companies to government think-tanks; on behaviour as diverse as exercise addiction to hand-washing. Chris takes the best research insight from psychology & behavioural science to make product & service design massively more effective. Chris is an expert in behavioural science with specific interest in digital nudging. ‘Making little decisions better,’ is his motto. Chris has worked around the world with both private & public sectors, including: AXA Health, the Department for International Development UK, Economic & Social Research Council, Government of Indonesia, Lloyds Bank, UNICEF, Unilever, WHO, and Wellcome Trust..
Victoria Farrar
Managing Director
Victoria has worked in the creative field now for 20 years, beginning her career back in 2000 during the .com boom, as part of an Internet content start-up : Live Info.
She subsequently stayed within the digital industry working with creative agency Lightmaker as Commercial Director for four years between 2004 and 2008, before taking one of many career breaks to bring her four children into the world.
Her classical training as a fashion photographer introduced her to the world of commercial content creation back in 2009 working for several years in London with a number of exciting online e-commerce fashion brands.
For the last three years she has represented the voice of our Gen Z community at LovedBy, building our deep insight into this audience, co-designing with our ambassadors and influencers ,and building the Gen Z, content, research and insight organisation.
She now leads the Gen Z strategy and commercial delivery.