Improving the health and wellbeing of the GenZ community
Designed by young people, for young people…
Our vision, and mission, to improve the health and wellbeing of our Gen Z community, and in particular adolescents.
Why are we doing this?
A significant gap exists between paediatric and adult healthcare. We are focused on the development of digital products and services that meet the unique needs of this audience during this transitional time. We do this by putting young people at the centre of our purpose and process. Designed by young people, for young people.
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42% global population are under 25 years old
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1 in 6 are 10–19 years old (adolescents)
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There are 1.2m deaths a year from mainly treatable causes
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13% have a chronic condition
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Other main causes of adolescent deaths include HIV, suicide, lower respiratory infections and interpersonal violence
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Half of all mental health disorders in adulthood appear to start by age 14, but most cases are undetected and untreated
Timeline
Platform rollout and ongoing engagement and codesign
For the last three years we have been working tirelessly on the evolution of our technology. We have built a community of young people who have helped to shape the future of behavioural healthcare with us. Our recent investment will enable an increased engagement with this audience and will become a platform to vocalise the challenges faced by this generation: By young people, for young people.
Young ambassadors and evangelist committee
We hope that the seeds of change, and the passion, and commitment of our young audience will grow into a formidable voice shaping the future of policy, digital strategy and effective engaging healthcare. We hope to gain the same traction as Greta did with her relentless commitment to environmental change. Our young people will have the opportunity and backing to create a new paradigm in community health. Never before achieved.
Further refined services and international collaboration
As our underlying technology and community grows we sill support and fund international, and culturally diverse collaborations between young people in all corners of the world, from all socioeconomic backgrounds. This collaboration and sharing will further enhance our ability to build new product and services that will meet the needs of an emerging generation. We will start to see the success stories and impact on mortality statics, reduction in depression and improvements in mental and physical health.
One million young people using our products and services
A celebration year for us as we sail past the million young ambassador milestone and see our idea, turn into a global movement gathering exponential growth and energy with every passing day.
Ten thousand lives saved
With a large audience we will be able to quantify the impact of our community, our technology and our data. We will celebrate the impact we are having on long term health, the reductions in mortality and the happiness of our young people. But we won’t stop there, these numbers will never be enough. We strive for a world where all young people thrive, where they don’t have to worry about depression and anxiety and where suiicide is never an option.
Established as the healthcare model for change for the under 25’s
Our tireless campaign to support and improve the lives of our young generation will be recognised as the right model for healthcare and emotional support. A blend of technology, community and content will be the cornerstone of behavioural improvement. Of community health and of a thriving generation.
Example programmes
We have a number of growing partnerships with public and private sector organisations. Focusing on chronic and mental health during this transitional phase.
Partners
Our partners and brands working with the LovedBy Group.
Gen Z influencers and ambassadors
We have an amazing community to support our vision. Here is just a sample of the brilliant T1 Diabetes evangelists from around the world.
Khalid
Khalid Keshta is a professional bodybuilder that has type 1 diabetes for the last 10 years. He is also a personal trainer, advanced sports nutritionist, diabetes specialist and runs a diabetes platform. Khalid’s passion is to raise awareness about diabetes and help others with their diabetes management. He does not just achieve that from his job, but by showing off his diabetes devices in competitions, social media, and everywhere he goes.
Lulia
T1 Diabetes influencer
Lulia is a #type1diabetic for about nine years now learning everyday how to thrive with diabetes. She’s also a creative person and trained as an architectural designer but these days her focus and energy are more directed towards research, self-growth and diabetes! (and lots of videogames really hehe ). Her diabetes blog and social media accounts (Instagram &YouTube) completely changed her life and allowed her to engage with the online diabetes community where getting support from each other is priceless!
Austin Fuerst
Type 1 Diabetic Influencer
Austin Fuerst is 26 years old and has had Type One Diabetes for 23 years. He has an immense passion for educating and encouraging others with T1D. Austin has a Bachelor of Science in Nutrition and is becoming a Registered Dietitian and a Certified Diabetes Educator. Austin manages a Social Media page called @Everyday_T1D; he created this page to share the real-life highs and lows of T1D and help encourage Type One Diabetics to manage their disease to the best of their ability.
Alice Spilman
Type 1 Diabetic ambassador
Alice has been living with Type 1 Diabetes since she was two-years old and is a great example of not letting diabetes hold you back. Alice is a PhD researcher at the University of Birmingham, an avid rugby player and keen traveller. Having spent most of her life learning how to thrive with diabetes, Alice now volunteers as a speaker and content creator to try and improve the experiences of fellow young people with diabetes.
Experts
Matt Farrar
Founder/CEO
Our founder and CEO Matt Farrar is a veteran of digital transition, product and service innovation, and consumer proposition strategy. He began his entrepreneurial career in 1995 launching his early digital software business LiveInfo, and has subsequently built four other businesses over the last 26 years. He has an ability to build award winning global teams in London, New York, Silicon Valley, the Middle East, and Europe.
Matt recognised the opportunity to converge Education and Healthcare in 2018 when he founded the LovedBy Group. His deep accumulated insight comes from years working on product innovations for MasterCard, Pearson, and Cambridge Assessment, as well as Astra Zeneca, Janssen Cilag, Patients Know Best, and more recently AXA Health.
Matt’s purpose, mission, and vision is centred around the development of new health focused products and services for Gen Z, as they transition from children to young adults.
Savvas Zarifis
Head of Software Engineering
Savvas has 25 years of experience in the strategic consulting, management, development and integration of large technology projects across Europe servicing clients ranging from start-ups to large well-known multinational companies and governments. Over this time, he has acquired a varied deep knowledge of technologies, software development languages and more recently IoT and IoE.
In his current role he is responsible for the cloud infrastructure and codebase of the microservices, as well as the mobile, wearable and web front ends.
His passions are getting his hands on the very latest technologies and spending time with his young family.
Dr Sam Ansari
Chief Data Officer
Sam is a Theoretical Chemist and Biostatistician who is passionate about improving the quality of life using technology. Having led a number of world-leading projects in the fields of agriculture, disease, drug design and the prevention of financial crime, he has worked towards this goal throughout his career.
In his current role as the CDO, he is focused on providing effective AI through our technology, enabling our audience to better manage their health. Some highlights of his career include having: developed a new predictive protocol to aid drug development, formulated a new methodology to predict solvent distributions, design of novel activity specific enzymes, and created class-leading machine learning models within the health, e-commerce and fraud prevention spaces.
Christel Wolthoorn
Chief Strategy Officer
Originally from Denmark, her (nearly) two decades in the UK has afforded amazing opportunities working with clients across industries and in roles. Prior to joining LovedBy in 2019 she headed up internal communication at Deloitte and was part of the leadership team tasked with establishing Digital at KPMG. As a Business Design Director at Epam Systems, she deployed her design expertise and experienced first had the workings of agile and software development – and critically, the importance of business, design and technology integration.
Christel is an experienced facilitator, having facilitated strategy and proposition sessions for the likes of Sky, Bayer Pharma, Schroders, Burberry, Axa, Cambridge Assessment. She co-designed and facilitated the first Shape Conference on the future of Education (https://shape-education.org).
Throughout her career she has invested in strengthening women’s position in the workplace; as a mentor for girls with Apps for Good and through the design of https://connectonboard.uk.kpmg.com, encouraging women to take up a NED position.
Matt Farrar
Founder/CEO
Our founder and CEO Matt Farrar is a veteran of digital transition, product and service innovation, and consumer proposition strategy. He began his entrepreneurial career in 1995 launching his early digital software business LiveInfo, and has subsequently built four other businesses over the last 26 years. He has an ability to build award winning global teams in London, New York, Silicon Valley, the Middle East, and Europe.
Matt recognised the opportunity to converge Education and Healthcare in 2018 when he founded the LovedBy Group. His deep accumulated insight comes from years working on product innovations for MasterCard, Pearson, and Cambridge Assessment, as well as Astra Zeneca, Janssen Cilag, Patients Know Best, and more recently AXA Health.
Matt’s purpose, mission, and vision is centred around the development of new health focused products and services for Gen Z, as they transition from children to young adults.
Dr Chris Loxley
Head of Behavioural Insight
Chris has a PhD in cognitive psychology and twenty years experience of working on behavioural change challenges with clients from FTSE 100 companies to government think-tanks; on behaviour as diverse as exercise addiction to hand-washing. Chris takes the best research insight from psychology & behavioural science to make product & service design massively more effective. Chris is an expert in behavioural science with specific interest in digital nudging. ‘Making little decisions better,’ is his motto. Chris has worked around the world with both private & public sectors, including: AXA Health, the Department for International Development UK, Economic & Social Research Council, Government of Indonesia, Lloyds Bank, UNICEF, Unilever, WHO, and Wellcome Trust..
Victoria Farrar
Managing Director
Victoria has worked in the creative field now for 20 years, beginning her career back in 2000 during the .com boom, as part of an Internet content start-up : Live Info.
She subsequently stayed within the digital industry working with creative agency Lightmaker as Commercial Director for four years between 2004 and 2008, before taking one of many career breaks to bring her four children into the world.
Her classical training as a fashion photographer introduced her to the world of commercial content creation back in 2009 working for several years in London with a number of exciting online e-commerce fashion brands.
For the last three years she has represented the voice of our Gen Z community at LovedBy, building our deep insight into this audience, co-designing with our ambassadors and influencers ,and building the Gen Z, content, research and insight organisation.
She now leads the Gen Z strategy and commercial delivery.